Varieties of Paper In Catalog Printing & Paper Packaging

There are numerous things that are crucial to catalog design. Your images need to be attractive and sharp. Your text and even the typeface you utilize for the text is essential. The cover page style and the design of your brochure's product pages all play essential functions in developing a catalog that will bring in brand-new consumers and sales.

None of the things mentioned above are more essential than the type of paper you will choose to print your brochure on. In this post I will go over some of the lots of paper options you have to print your brochure on.

You require to decide if the cover will be the exact same paper as the rest of your catalog. Most of the times the cover will be of heavier weight then the interior pages.

Second you will require to choose coated or uncoated paper for printing your brochure. Covered paper is for the glossier designs and uncoated is more economical, however can still display your items well.

So you have 2 things to consider initially, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my brochure?"

As soon as you have actually addressed those 2 concerns the next decision is what the weight of the paper will be. Paper generally is just picked for 80 pound. Not all paper is determined by weight.

Now the above is actually over-simplified. There are other kinds of unique paper you can select from. There is textured paper, photographic paper, and other more pricey paper to pick from if you are offering a pricey or high-end item.

There are also other considerations when picking the paper your catalog will be printed on. Such as the method of printing you are going to select.

If you are going to have your catalog printed on a hot-set web press, then you can choose coated or uncoated paper. The heat will dry the ink as it prints your catalog. If your printer uses a cold-set web press then the ink air-dries and is soaked up into the paper. A cold-set web press can not print on coated paper.

If your printer utilizes a sheet-fed press then you can pick from any of the high quality papers they have readily available. The exact same chooses printers that do digital printing.

It will depend a lot on the printer you choose. You need to learn what kind of paper is readily available and you will wish to see samples of the paper to get a better idea of which one you website wish to print your catalog on. Ask your printer to recommend the various types of paper they believe will be the finest for your brochure.

Here is a list of a few of the kinds of paper your printer might have offered for you to pick from or might be able to order for you.

Four things identify the quality of the paper, opacity, finish, brightness, and ppi. (Pounds per inch) Brightness impacts the contrast and luster of the paper. It impacts how your text will stick out on the pages of your brochure. Opacity is how much your ink click here is visible from the back of the page. If a paper is too nontransparent, your text and images from one page will be translucented onto another page that your customer is attempting to check out. The surface impacts the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality surfaces hone the look of your images.

Ask your printer to provide you with samples or swatch booklets and a cost list for printing your brochure on the various types of paper prior to you decide. You understand what your spending plan is and paper is just one of the expenditures you have to think about.


None of the things discussed above are more essential than the type of paper you will pick to print your catalog on. In this short article I will go over some of the many paper options you have to website print your brochure on.

There is textured paper, photographic paper, and other more pricey paper to pick from if you are selling a high-end or pricey product.

If you are going to have your brochure printed on a hot-set web press, then you can pick uncoated or coated paper. You need to discover out what type of paper is offered and you will want to see samples of the paper to get a better concept of which one you want to print your catalog on.

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