Types Of Paper In Catalog Printing & Water Transfer Decal Paper

There are many things that are important to brochure design. Your images need to be attractive and sharp. Your text and even the font you utilize for the text is necessary. The cover page design and the style of your brochure's item pages all play crucial roles in developing a catalog that will generate new consumers and sales.

None of the things discussed above are more important than the type of paper you will select to print your catalog on. In this post I will go over some of the lots of paper options you have to print your brochure on.

You need to choose if the cover will be the same paper as the rest of your catalog. The cover will be of much heavier weight then the interior pages.

2nd you will require to pick layered or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more affordable, however can still show your items well.

You have 2 things to think about first, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"

When you have addressed those two concerns the next choice is what the weight of the paper will be. Many catalogs opt for 60, 70, or 80 lb. weights. It would be 60lb uncoated or coated, 70 pound. Coated or uncoated. 80 lb. Paper generally is only chosen for 80 pound. Weight and above. Not all paper is measured by weight. Some is determined by density or "points".

Now the above is truly over-simplified. There are other types of unique paper you can select from. There is textured paper, photographic paper, and other more expensive paper to select from if you are offering a high-end or costly item.

There are also other factors to consider when choosing the paper your catalog will be printed on. Such as the method of printing you are going to select.

If you are going to have your catalog printed on a hot-set web press, then you can select uncoated or layered paper. A cold-set web press can not print on covered paper.

Then you can pick from any of the high quality papers they have offered, if your printer utilizes a sheet-fed press. The same opts for printers that do digital printing.

It will depend a lot on the printer you select. You need to discover what kind of paper is available and you will wish to see samples of the paper to get a much better idea of which one you want to print your brochure on. Also ask your printer to suggest the various kinds of paper they believe will be the very best for your catalog.

Here is a list of some of the types of paper your printer may have available for you to pick from or may be able to paper food packaging supplies order for you.

Four things determine the quality of the paper, opacity, ppi, brightness, and surface. (Pounds per inch) Brightness affects the contrast and radiance of the paper. It affects how your text will stand apart on the pages of your catalog. Opacity is just how much website your ink is visible from the back of the page. If a paper is too opaque, your text and images from one page will be translucented onto another page that your client is trying to read. The finish affects the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality finishes hone the appearance of your images.

Ask your printer to offer you with samples or example brochures and a catalog for printing your brochure on the various types of paper before you choose. You know what your budget is and paper is only one of the costs you need to think about.


None of the things mentioned above are more essential than the type of paper you will select to print your brochure on. In this post I will go over some of the numerous paper options you have to print your brochure on.

There is textured paper, photographic paper, and other more expensive paper to pick from if you are selling a expensive or high-end product.

If you are going to have your catalog printed on a hot-set web press, then you can pick coated or uncoated paper. You require to find out what type of paper is offered and you will desire to see samples of the paper to get a better idea of which one you want to print your brochure on.

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